Fernando Ledesma Portfolio

Fer

SABRE

INDUSTRY:

PERSONAL SECURITY

CLIENT:

SABRE

YEAR:

2024 - 2025

EXPERIENCE:

BRAND IDENTITY

about.

Sabre is a leading personal safety brand committed to helping people protect themselves with accessible, trusted, and effective products. I partnered with their team to support design across key brand touchpoints, including digital ad creative, product packaging, and one-page print collateral. The goal was to create clear, high-impact visuals that reflect Sabre’s mission to empower individuals through personal safety.

SABRE

INDUSTRY:

PERSONAL SECURITY

CLIENT:

SABRE

YEAR:

2024 - 2025

EXPERIENCE:

BRAND IDENTITY

challenge.

Sabre’s product catalog includes hundreds of SKUs across multiple categories, each with different design needs, audiences, and use cases. The challenge was developing a flexible visual approach that could scale across digital ads, packaging, and print, while also supporting a subtle brand refresh in the process. It required balancing consistency with adaptability, ensuring each piece felt aligned with Sabre’s trusted reputation and allowed room for updated visual elements and clearer messaging.

The finished model and photographs produced for STONE MIND exceeded expectations. The product photos delivered a powerful visual impact, highlighting the unique texture and structure of the stones under varied lighting. The model became a striking artistic centerpiece, serving both as an art piece and an effective marketing asset. The images were later used in campaigns and as inspirational visuals within design and art communities.

results.

The updated designs supported several new product releases, helping Sabre bring fresh offerings to market with a consistent and confident brand presence. Each asset was tailored to communicate safety, reliability, and ease of use. The visuals helped unify the look and feel across product categories, making it easier for customers to recognize and trust Sabre across both physical and digital touchpoints.